We’re pleased to share highlight from our ongoing work with artists and estates.
A work by Bogdanka Poznanović (Begeč, 1930 – Novi Sad, 2013) from the collection of our founder and director, Marinko Sudac, is part of ZARA’s latest campaign, highlighting her Heart-Object Action (1970).
It is a rare instance in which a landmark neo-avant-garde gesture enters a global stream of images while remaining clearly attributed to its author and historical context.
We welcome the fact that the work reaches a wider audience without losing its authorship, date, and provenance.
This is not a one-off collaboration but part of our long-term work: research, preservation, and responsible circulation of key works beyond the customary art-system frameworks, through sustained institutional and cross-sector relationships.
It reflects the gallery’s collecting perspective: a long-term engagement with works that have proven their relevance over time.
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