Bućan’s work on the ex-Yugoslav art scene took place within the New Art Practice of the 70s and 80s of the 20th century. His works are linked to conceptual and Pop-Art. In the late 1960s, he made urban actions and interventions on the streets of Zagreb.
His series He created the Bucan Art in 1972. In the centre of these works was the word “art”, with colours and typographies characteristic of the logos of recognizable national and multinational companies and media houses. With its own language and pop aesthetics in the “branding” process of art and artist itself, Bućan turns to the criticism of the market system, using the re-appropriation of formal and stylistic determinants of advertising posters and logos. By this appropriation, Bućan created a new position for art in general, his art and himself.
He also did graphic design. The most prominent are his posters, concerts, exhibitions and other events. With his unconventional approach, he strongly influenced the design of his period and future generations